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The Brief

Create a responsive website for Vision Express to reflect the brand proposition of ‘Vision. Taken Seriously’, and increase number of customers booking eye tests online.

The Solution

Redesigning the Vision Express website, we wanted to remove the cold, clinical appearance of it's predecessor, introducing warm neutral tones to the palette, elegant typographical hierarchy and subtle interactions to help and guide the user. Creating new emotive photography guidelines, capturing the idea of 'cherished moments' we helped elevate the brand proposition and give Vision Express a warm, friendly, approachable tone.

 

CLIENT
Vision Express

PROJECT
Website Redesign

AGENCY
DARE

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