Create a platform for Fairtrade to tell their unique and powerful story.
Working closely with key stakeholders, our team facilitated a process to define Fairtrade’s online value proposition: “With Fairtrade, you have the power to change the world every day”. The proposition, both empowering and human, laid the foundations for the site and set a direction for everything from design and photography guidelines, to messaging and functionality.
We created a site which echoes the charity’s energy and strength. The design is bright and confident; messaging is conversational and engaging; navigational filters empower users to shape their own experiences; and constantly updating content means the site is a place of action and movement - just like Fairtrade itself.