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The Brief

Communicate the Future of Play for Playstation 4 and recruit new players - both upgraders and switchers to our next-gen console.

The Idea

We want to motivate a movement of sci-fi gamers to boldly embark on a journey into the future with PlayStation4 on their side. The PS4 Space Program aims to recruit players to a cross-game campaign, ensuring they think beyond the short-term purchase of a console and see the bigger picture of their experience.

The design for this winning pitch work was created in one 24-hour period.

CLIENT
Sony Playstation

PROJECT
Pitch Work

AGENCY
AnalogFolk

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